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A collection · Volume I

Ten studies
in being heard.

Ten concept websites for brands we would love to work with: a desert haveli, a tasting-menu room, a handloom label, a jeweller, a festival and more. Every brand is fictional. Each site is a single page that works offline, and every illustration on it is drawn in code rather than photographed.

Opening view of the Kesar Haveli concept site

No. 01IHospitality

Kesar Haveli

A day in the courtyard

A direct-booking site for a fictional fourteen-room heritage haveli in a Thar desert town, built around a sandstone courtyard drawn entirely in code. As the visitor scrolls, the courtyard passes from dawn to lamplit night, with real sun geometry casting jali lace across the walls, and it ends in a booking panel that prices every night live.

Read the brief
The client
Kesar Haveli, a restored 1840s merchant's mansion with fourteen rooms around one courtyard in the old quarter of a desert fort town.
What the site had to do
The hotel needs its own site to carry the feeling of the place so well that guests book direct instead of through agencies, with rates and availability that feel honest and immediate.
Direction
A one-point perspective courtyard in flat gouache-like colour, lit by a projected sun so that pierced parapets throw lace down the walls and floor, with Cormorant Garamond headlines on sandstone paper and indigo night plates. Cusped arches, hairline double rules and a star-lattice band carry the architecture into the interface.
The signature idea
Scrolling carries the courtyard from 05:30 to 21:30, with a live clock, moving sunlight and fourteen lamps lit one by one, one for each room. The booking panel shows every night's rate in the calendar, handles seasons, weekends and taken nights, and totals rooms, extra guest, rooftop dinner and GST from a single source of state.
Type
Cormorant Garamond and Jost
Open the study
Opening view of the Nine Courses at Aamod concept site

No. 02IIFood & Beverage

Nine Courses at Aamod

A tasting menu, plated course by course

A candlelit site for a twenty-four-cover modern Indian tasting menu in Colaba, where each of the nine courses is drawn in vector as a composed plate that assembles itself element by element. A pairing choice runs through the whole page, rewriting the pour notes, the printed menu card and the reservation total from one source of prices.

Read the brief
The client
A chef-led tasting-menu restaurant in Mumbai serving nine courses to twenty-four guests an evening across two seatings.
What the site had to do
The restaurant needs its site to convey the progression and ritual of a three-hour menu before anyone arrives, and to turn that anticipation into confirmed reservations with deposits.
Direction
A dark, restrained dining room rendered on screen: basalt table, candlelight, porcelain and speckled stoneware, with high-contrast Bodoni headlines and brass hairlines in place of decoration. Every dish is illustrated in code, from the frozen pani puri on slate to the salted nolen gur tart, so the menu reads like a sequence of real plates.
The signature idea
The menu unfolds one course at a time: each plate is composed on screen piece by piece as the guest steps through it by button, arrow key or swipe, with a wine, zero-proof or no-pairing toggle that changes the glass, the pour notes and the price per guest. The same choice carries into the printed menu card and the reservation, where the evening total and deposit update live.
Type
Bodoni Moda and Manrope
Open the study
Opening view of the Barish Bakehouse concept site

No. 03IIIFood & Beverage

Barish Bakehouse

Rain on the bakehouse window

A neighbourhood bakehouse and café in Pune, presented through its own fogged front window at dusk: raindrops slide, trail and merge across the glass, refracting the lamplit counter behind them. Below the window, twelve illustrated bakes and drinks feed a working pickup order builder with half-hour slots, GST and a receipt-style summary.

Read the brief
The client
Barish Bakehouse, a fictional bakehouse and café in a quiet lane of Deccan Gymkhana, Pune.
What the site had to do
The bakery needs a site that feels as warm as walking in out of the rain, and that turns that appetite into pickup orders rather than phone calls and queues.
Direction
Monsoon green, butter yellow and terracotta, with scalloped awning edges, arch-topped enamel-plate cards and a zigzag receipt, set in the chunky warmth of Young Serif with Figtree for text. Every bake is drawn in vector with glazes, crumbs and steam, and the hero is a painted café interior seen through wet glass with gold-leaf lettering.
The signature idea
The hero window runs a live rain simulation on canvas, with drops that slide, leave trails, merge and refract the room behind, mist you can wipe away with a finger and optional rain sound. The order builder lets visitors add bakes and drinks, choose a real pickup slot and see the subtotal, GST and total update from a single order state.
Type
Young Serif and Figtree
Open the study
Opening view of the Resham Naama concept site

No. 04IVFashion

Resham Naama

A loom that weaves your saree

A site for a fictional weavers’ cooperative in Varanasi making Banarasi sarees in katan silk and real zari. Every textile on the page is woven in code thread by thread, with plain-weave interlacing, bound zari floats that catch a moving light, and meenakari in coloured silk, so the cloth itself carries the argument for its price.

Read the brief
The client
A cooperative of master weavers in Sarai Mohana, Varanasi, selling handwoven Banarasi sarees direct and by commission.
What the site had to do
The site has to justify premium pricing for handloom against powerloom copies, by showing how the cloth is made and where the money goes, and turn that understanding into viewings and commissions.
Direction
Unbleached kora cotton ground with deep jewel tones, set in high-contrast Bodoni with a quiet geometric sans, selvedge double rules and a woven kinari divider. The dark loom room and indigo craft section frame generative silk that shows real warp and weft crossings, twisted zari floats and a sheen that follows the pointer.
The signature idea
An interactive loom: choose warp, weft, motif (kadwa buti, jangla jaal or kinari border) and meenakari, and the cloth is woven pick by pick with a moving shuttle and reed, then draped on a figure in the Nivi style with a live price, weaving time, advance and a published price split. Supporting touches include a naksha graph-paper draft of the motif, lookbook sarees that load onto the loom, and a kadwa versus fekwa reverse you can turn over.
Type
Bodoni Moda and Jost
Open the study
Opening view of the Indraneel Atelier concept site

No. 05VJewellery

Indraneel Atelier

A sapphire that answers the light

A quiet, velvet-dark site for a Jaipur sapphire house, built around a faceted stone drawn in code that catches a moving lamp as the visitor's pointer, finger or phone tilt passes over it. Three house stones in three cuts, a small collection drawn in gold vector, an Indian ring-size guide and a private viewing request that gathers everything the visitor has chosen.

Read the brief
The client
Indraneel Atelier, a small fictional fine jewellery house in Jaipur that works only with sapphires, cut and set by hand for families who intend to hand them down.
What the site had to do
The house sells by private appointment, so its site has to feel as expensive and unhurried as the room above the workshop, and then turn that feeling into a booked viewing with the right stones and ring size already on the table.
Direction
Black velvet, hairline gold and one saturated sapphire blue, with high-contrast Bodoni Moda headlines over a light geometric Jost and the chamfered corner of an emerald cut repeated on every plate and button. All art is drawn in code: a cusped Jaipur window arch, fine gold line drawings of the bench, and jewellery rendered in gradient gold with live-shaded stones.
The signature idea
A cushion, oval or emerald-cut sapphire rendered facet by facet on canvas, where every crown and pavilion facet reflects a lamp that follows the pointer, a drag or the tilt of a phone, throwing coloured light and a shadow onto the velvet. It is backed by a ring-size helper that converts a measured circumference or ring diameter to Indian size using the standard chart, and feeds a viewing tray with a live indicative total.
Type
Bodoni Moda and Jost
Open the study
Opening view of the Mehfil & Co. concept site

No. 06VIEvents

Mehfil & Co.

An heirloom invitation for a wedding planner

A site for a luxury wedding planner in Udaipur and Goa, composed like a letterpress invitation with notched card corners, gold double rules and Bodoni italics. Its centrepiece is an illustrated mood board where every choice of palette, florals, setting and number of events redraws a long wedding table, which then becomes a personalised enquiry card with an indicative fee.

Read the brief
The client
Mehfil & Co., a small studio designing and running weddings of three days or more in Udaipur and Goa.
What the site had to do
The planner needs to prove its taste before the first call and turn browsing couples into qualified enquiries that arrive with a sense of what they want.
Direction
Ivory paper, deep green ink, blush and marigold, with every section treated as a piece of wedding stationery: concave-cornered cards, foil rules and a wax seal. All art is illustrated in code, from a cusped Rajput arch framing a lake palace to engraved line drawings of both destinations.
The signature idea
A mood board where palette, florals, venue and event count redraw a detailed tablescape live, from the backdrop and hanging garlands to the centrepieces, cloth colours and one place card per event. The choices flow into an enquiry card with a live fee estimate, alongside a three-day timeline that moves the sun and moon across the sky to each event's hour.
Type
Bodoni Moda and Jost
Open the study
Opening view of the Tidewater Sessions concept site

No. 07VIIEvents

Tidewater Sessions

Three nights on the Konkan coast

A festival site for a fictional three-day music weekend on a Konkan beach, set in heavy condensed type with misregistered offset shadows, halftone sky bands and hard-edged poster colour. An illustrated site map lets visitors tap each of the three stages to hear a short synthesised motif in its genre, scrub through the evening to see who is playing, and then build an order from four ticket tiers with a live INR total.

Read the brief
The client
Tidewater Sessions, a fictional three-day music festival held on Tamsi Beach on the southern Konkan coast.
What the site had to do
The festival needs one site that carries the lineup, explains the layout of a beach venue with three stages, and sells tickets directly, while feeling as bold as the posters that promote it.
Direction
The page is built like a screen-printed gig poster: flat sunset bands broken by halftone dots, a striped setting sun, offset colour shadows on condensed type and thick ink borders with ticket-stub notches. Each section takes a single saturated ground, from marigold for the lineup to dusk indigo for the map and sea teal for travel, so the scroll moves from sunset into night.
The signature idea
An illustrated dusk map of the beach where tapping a stage opens its lineup and, once the visitor turns sound on, plays a few bars synthesised live in Web Audio: brass funk for the Sun Deck, a filtered four-on-the-floor arpeggio for the Lighthouse and a tanpura drone with plucked Bhupali phrases for the Palm Grove. A clock slider darkens the map and lights the lamps as it shows who is on at each stage, and the ticket builder totals passes, days and add-ons with GST from a single cart state.
Type
Anton and Archivo
Open the study
Opening view of the Vaidya Botanica concept site

No. 08VIIIBeauty & Wellness

Vaidya Botanica

Six plants, drawn and explained

A direct-to-consumer site for a Kerala botanical skincare label, built like a herbarium: every ingredient is a fine, hand-tinted botanical plate drawn in code, with its accepted Latin name, family, part used and label name. A four-question quiz turns a visitor's answers into a priced routine with a live bundle total, and every claim on the page stays in plain cosmetic language.

Read the brief
The client
Vaidya Botanica, a fictional small-batch skincare maker in Thrissur, Kerala, working from six botanicals grown on partner farms.
What the site had to do
The brand has to earn trust in a category crowded with vague Ayurvedic promises, so its site must explain each ingredient honestly and then turn that understanding into a regimen purchase.
Direction
Clinical-botanical: bone paper with a faint millimetre grid, hairline rules, crop-mark corners and scientific plates in fine ink line with a single hand-tinted wash, set in Instrument Serif and IBM Plex Sans. Leaf green and turmeric are the only colours, used sparingly, with a deep forest-ink section for the regimen.
The signature idea
An ingredient explorer of six botanical plates that open into specification cards with botanical name and authority, preparation, INCI name, use level, origin and linked products, plus a loupe that magnifies the hero plate. A four-question regimen quiz recommends three to five products with a reason for each, and prices the routine live as a bundle that feeds the bag.
Type
Instrument Serif and IBM Plex Sans
Open the study
Opening view of the Studio Oud concept site

No. 09IXBeauty & Wellness

Studio Oud

A salon you book like reading a menu

A concept site for a hair and spa studio in Indiranagar, Bengaluru, drawn like a set of architectural sheets: an arched entry elevation with a live thread of oud smoke, a floor plan you can explore room by room, and arch-topped plates for each stylist. Its centre is a four-step booking flow that reads like a printed service menu, where durations, stylist rates and the calendar all come from one source of state.

Read the brief
The client
Studio Oud is a fictional six-chair hair and spa studio with two treatment rooms, set in a rebuilt bungalow on a quiet lane in Indiranagar.
What the site had to do
Nearly every booking arrives through WhatsApp messages that go back and forth, so the studio needs a site where guests can choose services, a stylist and a real free time on their own, and trust what they see.
Direction
Monochrome plaster, ink and stone with a single smoky oud brown, set in Instrument Serif and Manrope over hairline rules, drafting grids and dimension marks. The arch is the one curve in a square-cornered system, and it repeats in the logo, the hero elevation, the stylist plates and the map marker.
The signature idea
A service menu that becomes a booking: tick services and the length and price add up, pick a stylist and see each one's price for exactly that selection, then choose from a three-week calendar built from today's date in IST that never shows past or unavailable hours. The flow ends with a confirmation, a reference number and a downloadable calendar file.
Type
Instrument Serif and Manrope
Open the study
Opening view of the Kaarigar Design Week concept site

No. 10XCulture

Kaarigar Design Week

An exhibition you can read like a plan

A programme and visitor guide for a fictional four-day design exhibition in a former printing hall in New Delhi. The whole page is set on a strict twelve-column Swiss grid in gallery white with a single vermilion signal, and its centrepiece is an isometric floor plan drawn line by line in code, precise enough to print at A3.

Read the brief
The client
Kaarigar Design Week, an invented four-day exhibition that brings fifteen craft and design studios from across India to one hall in south Delhi.
What the site had to do
The site has to present the exhibition and its programme with the seriousness of a gallery, and help visitors find their way around the hall, plan their days and buy entry.
Direction
Gallery white, black rules and one vermilion signal colour, set on a visible twelve-column grid with heavy grotesque headlines and monospaced labels in the manner of an architectural drawing. Every object in the hall, from a strung charpai to a paper pendant cluster, is drawn in isometric line work with the same weight and shading.
The signature idea
An interactive isometric plan of the hall: hover or tap any of the fifteen booths or the Forum to read the maker, piece, material, edition, price and events held there, filter booths by discipline, and print the plan as an A3 sheet. It is tied to a day-by-day programme with day and format filters, a saved-visit list that flags clashes, and a ticket total that includes saved workshop fees.
Type
Schibsted Grotesk and IBM Plex Mono
Open the study

Why we made these

Research first, then a point of view.

Each study began the way our commissions do, with a short brief: who the client is, what the site has to achieve for the business, and the one idea a visitor should remember. Open any card to read it.

We set ourselves one constraint throughout. There are no stock photographs and no borrowed imagery, only type, colour and illustration built for the brand, so every page stays light, fast on a phone and entirely its own.